Wal-moke

I went to the cinema last night and saw a new style of commercial. It was an advert for Walmart and Coca Cola all in one, couldn't find the video online but it was strange to see. The bright blue of a Walmart bag and the vivid red and white branding on the Coke bottle really stood out. I have never really noticed much TV advertising for Walmart before, but I guess their efforts are linked to the introduction of their new logo and slogan. The 'Save Money.Live Better' tag which replaced the renowned 'Always Low Prices' message, relates to audiences in this time of a poor economy.

That got me thinking about brands with successful slogans, and deciding if ever, when to change them:

Calrsberg - Probably the best beer in the world
Orange - The future's bright, the future's Orange
L'Oreal - Because I'm worth it
Gillette - The Best a man can get
Rice Krispies - Snap, Crackle and Pop
Pringles - Once you pop, you can't stop
KFC - Finger lickin' good